Krull Design+Advertising was engaged at the inception of the idea to be the creative lead for the brand going forward. Unfortunately after years of hard pitching, they weren’t able to secure a partnership with investors.
In order to pitch the idea to investors Egalitie requested we create an 80 page Information Memorandum for this high-end online project. The document outlined the business plan, key people and projected figures. It was like designing an annual report prior to the business starting.
